L'Odyssée de Cartier: A Diamond-Encrusted Stab at Branded Storytelling | Sparrow Hall - Transmedia Storyteller, New Media Producer & Brand Director

L'Odyssee de Cartier - Branded Storytelling / Branded Entertainment

Here’s to Cartier for taking a bold step into the realm of branded storytelling.
Now all they need is a script.

A brief analysis:

via sparrowhall.com

Sparrow Hall gives a great breakdown of pros & cons on his site:

http://www.sparrowhall.com/blog/lodyssee-de-cartier-a-diamond-encrusted-stab-...

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