[via press release from USA]
USA NETWORK, RSA FILMS AND RIDLEY & TONY SCOTT PRESENT CHARACTER PROJECT SHORT FILMS, CELEBRATING QUINTESSENTIAL AMERICAN STORIES
Eight Directors. Eight Short Films. Every Character Has a Story.
NEW YORK, NEW YORK - MAY 2, 2011 - USA Network announced today the launch of a series of short films representing the next evolution of Character Project, an ongoing artistic initiative with the mission to explore extraordinary people, from all walks of life, who make this country unique. In partnership with RSA Films and Ridley & Tony Scott, USA commissioned eight talented filmmakers to create short films that explore the theme of American character through moving image.
Character Project represents USA's consistent efforts to cultivate new voices and develop content opportunities. The curated films will be housed online in a digital hub at characterproject.usanetwork.com, as well as available via FOD, Itunes, mobile platforms, syndicated widgets, and social media. USA will exhibit the films in select markets in highly designed custom built screening pods. Lexus is the presenting sponsor for Character Project on behalf of the all-new CT Hybrid.
"The beauty of independent film is that it offers the opportunity to tell stories with both personal significance and universal resonance," said Alexandra Shapiro, senior vice president, brand marketing & digital, USA Network. "Through the Character Project short films we celebrate not only the unique perspectives of the filmmakers and characters, but the American experience in all its richness and diversity. We are proud to partner with RSA Films and the Scotts to bring these compelling stories to life and share them with the world."
"As storytellers, it is part of our DNA to share the stories that make people interesting through the lens of our unmatched roster of directors," said Ridley Scott. "USA is an ideal partner because they also specialize in bringing to light the distinct tales of unique characters."
The Character Project short films range from narrative to animated to documentary formats, from stirring dramas to hilarious romantic comedies, and all are focused around three quintessential American principals: progress, connection, and passion. From lost loves to loyal friends, private heroes to public personalities, the subjects of these Character Project shorts - some real, some fictional - show the courage, connection, humor, and hope that give shape to the American character. While each director had the freedom to explore these themes in different ways, these principles are what ultimately tie the films together and provide a visually arresting study and snapshot of modern America.
read more on thefutoncritic.com - summaries of short films & more