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by Erick Schonfeld
Apr 18, 2011
"Google, Pixar, Twitter. All of them started as side projects or experiments which only later turned into big ideas. In a world of lean startups, the mantra is to get a product out there in the hands of consumers and keep making changes until something clicks. TechCrunch contributor Peter Sims (@petersims) has a new book out hat explains why little bets are more likely to lead to big ideas than big bets. It is called, appropriately enough, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries, and it is just hitting Amazon and the book stores this week.
Sims, who is a recovering venture capitalist, recently offered TechCrunch readers a preview of his thinking in a guest post which turned out to be very popular. He wrote:
The truth is, most entrepreneurs launch their companies without an brilliant idea and proceed to discover one, or if they do start with what they think is a superb idea, they quickly discover that it’s flawed and then rapidly adapt...."
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