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By Scott Walker, President, Brain Candy, LLC
Multimedia. Crossmedia. Social media. Transmedia.
Our increasingly mediated world is playing havoc with the old analog rules but has yet to fully reveal the new digital ones. Digital piracy and changing consumer behaviors aren’t helping as companies attempt to construct long-term strategy with limited short-term visibility. Having seen the music and movie industries struggle (and ultimately fail) to cope with disintermediation (cutting out the “middle man,” so to speak), e-piracy, and shifts in consumer expectations, how can publishers negotiate their way to new revenue streams without sacrificing existing ones?
The good news, in my humble opinion, is there’s more than one answer to that question. Some are already here, while others have yet to be discovered, but the answers are emerging.
Here’s the bad news: the way forward isn’t going to be a one-size-fits-all silver bullet. Publishers – indeed, writers and agents, too – have multiple challenges facing them today. Further, solutions will require time to identify and implement them and even more time to have their benefits realized.
Over a series of posts, I’m going to explore one of those opportunities to create new, long-term, and sometimes sustainable revenue streams: value co-creation with customers.
read the full post:
http://www.digitalbookworld.com/2011/co-creating-value-with-customers/
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