"This week's episode of the CoP Show explains what transmedia storytelling is and why producers might want to use it.
The simplest definition of transmedia storytelling is that it is a technique used to tell stories across multiple platforms: TV, radio, games, novels, social media, online or anywhere a story can unfold.
A transmedia storyteller may create many "entrypoints" across different platforms, so that, for example, a fan of a drama can read the online diaries of their favourite characters or follow their comments on Twitter.
The theory goes that by doing this not only can you give your audience more of what they want and love but you can also bring in a whole new audience that otherwise would not find your content.
Joining presenter Simon Smith are Chris Sizemore, Executive Editor of BBC's Learning & Knowledge Online, Adrian Hon the Chief Creative at transmedia specialist Six to Start and Meg Jayanth, a BBC multi-platforms producer."