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Warner Bros.' move to test an "app" that lets Facebook users pay to watch movies does not represent an immediate threat to Netflix Inc. and other video-on-demand companies, according to an analyst.
Merriman Capital analyst Eric Wold wrote in a note to investors Wednesday that Warner Bros.' test should not shake Netflix investors' confidence for a few reasons. For one, there are many other places on the Web to get movies "in much better quality and convenience than what we experienced through the application on Facebook," Wold wrote. He suggested Apple Inc.'s iTunes, Amazon.com Inc. and even a service from Wal-Mart Stores Inc.
via businessweek.com
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