Best Breakdown Yet: Ted Hope: 'Hope For The Future: Filmmaker and Exhibitor Collaboration' #infdist

"...Let’s imagine that next year is actually right now.  So what does this present (formerly the future) look like?
- Each side recognizes each other as a partner – a critical partner – a partner that wants to inspire the other to the highest level of work and experience.
- Filmmakers recognize that completing their film is only half the work. 
- They recognize that the other half of the job is both marketing their film and maintaining a dialogue with their audience.
- The filmmaker is taking responsibility for their work through the end (aka forever). 
- They no longer entertain dreams of riches exchanged for rights. 
- They no longer anticipate surrendering control of their film to distributors.
- The filmmaker now thinks of their ultimate creation as what will be their body of work. They no longer look at each movie as a stand-alone entity. They recognize it is all a continuum.
- They no longer see themselves contained with a single form of medium. They make long and short form work for different platforms and different audiences.
- They look at all their work as an ongoing dialogue with an evolving audience.
- The filmmaker has already established at least one platform from which to maintain an ongoing dialogue with their audience(s). This platform will be: Blogs and/or Social Networks. They maintain regular – daily or weekly – contact with their audience.  They reward them, and visa versa...."
Read the full keynote on indieWire.com

via indiewire.com

Above is an excerpt from Ted Hope's "closing keynote address (as prepared and delivered to indieWIRE today) for the Arthouse Convergence, a gathering of exhibitors and others held this week in Salt Lake City prior to the Sundance Film Festival" on indieWire.

Read the full keynote for the most detailed breakdown of where we need to go.

Posted via email from Siobhan O'Flynn's 1001 Tales