a website devoted to thinking about transmedia storytelling and how we create meaning in and across media.
Description from the Wall's/Unilever site:
"Share Happy
First we helped Walls create their new global brand positioning: "Share Happy".
Then we needed to bring Share Happy to life in simple, fun way with ice cream at the heart.
We created a wide range of activation but the centrepiece is the world's first smile activated vending machine.
Simply smile at our vending machine and it gives you a free ice cream.
Share Happy!"
Posted via email from Siobhan O'Flynn's 1001 Tales
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