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From TechCrunch original post:
"So what is Gobbler? First it’s desktop software that keeps your media projects organized. Gobbler will locate all of your projects across your various internal and external hard drives, and then keep track of them. Even when you disconnect that external drive, Gobbler knows the project is there and keeps showing it in the file system. That alone makes Gobbler incredibly useful for people who keep grabbing new hard drives to store their terabytes of photo, video and audio projects. Do you even know where all your photos are? I don’t. A lot of them used to be on Flickr, but my pro account lapsed and Yahoo is holding them hostage until I pay up. But that’s another story.
Second, Gobbler will back up your projects to their cloud, powered by Amazon Web Services. And it’s also hyper intelligent. When a new version of a project is created, for example, Gobbler knows it only has to upload, and restore, the tiny number of files that were changed. In a multi-gigabyte project (as we regularly see for TechCrunch video projects), that’s a really big deal.
Finally, Gobbler lets people collaborate on project much more easily than before. FTP just isn’t a good solution for sending 5 gigabytes back and forth. It and other online solutions are so cumbersome that people often just fedex actual hard drives. It’s easier, and quicker...."
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