Posts
Microsoft Sites Jumps to Second Place in Video Content Ranking
RESTON, Va., March 17, 2011 /PRNewswire/ — comScore, Inc. (SCOR: 27.01 +0.62 +2.35%), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 170 million U.S. Internet users watched online video content in February for an average of 13.6 hours per viewer. The total U.S. Internet audience engaged in more than 5.0 billion viewing sessions during the course of the month.
(Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 141.1 million unique viewers. Microsoft Sites captured the #2 ranking (up from #7) with 48.8 million viewers, followed by Yahoo! Sites with 46.7 million viewers. Facebook.com came in fourth with nearly 46.7 million viewers, while VEVO ranked fifth with 45.9 million viewers. Google Sites had the highest number of viewing sessions with 1.8 billion, and average time spent per viewer at 262 minutes, or 4.4 hours.
Top U.S. Online Video Properties by Video Content Views
Ranked by Unique Video Viewers
February 2011
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property
Total Unique Viewers (000)
Viewing Sessions (000)
Minutes per Viewer
Total Internet : Total Audience
169,646
5,038,485
816.4
Google Sites
141,065
1,829,662
261.6
Microsoft Sites
48,812
297,731
46.5
Yahoo! Sites
46,714
200,088
36.3
Facebook.com*
46,661
170,319
18.5
VEVO
45,917
222,110
86.7
Viacom Digital
45,214
229,856
74.2
AOL, Inc.
38,773
137,362
23.1
Turner Digital
27,447
87,652
25.3
Hulu
27,257
143,461
224.3
NBC Universal
24,185
53,136
20.4
*Facebook.com experienced a positive step-change in its data this month due to the inclusion of an additional video serving location that was not previously credited to Facebook.
Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed 3.8 billion video ads in February, with Hulu generating the highest number of video ad impressions at more than 1.1 billion. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 548.3 million ad views, followed by ADAP.TV (396 million) and SpotXchange Video Ad Network (343 million). Time spent watching videos ads totaled 1.7 billion minutes during the month, with Hulu delivering the highest duration of video ads at 454 million minutes. Video ads reached 42 percent of the total U.S. population an average of 30 times during the month. Hulu also delivered the highest frequency of video ads to its viewers with an average of 48 over the course of the month.
Top U.S. Online Video Properties by Video Ads* Viewed
Ranked by Video Ads Viewed
February 2011
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property
Video Ads (000)
Total Ad Minutes (MM)
Frequency (Ads per Viewer)
% Reach Total U.S. Population
Total Internet : Total Audience
3,829,869
1,661
30.2
42.0%
Hulu
1,131,047
454
48.1
7.8%
Tremor Media Video Network**
548,323
336
9.0
20.1%
ADAP.TV**
395,864
236
8.2
16.1%
SpotXchange Video Ad Network**
342,878
217
9.7
11.7%
Viacom Digital
284,767
131
11.7
8.0%
BrightRoll Video Network** +
273,190
157
5.1
17.8%
CBS Interactive
227,808
74
10.1
7.4%
Microsoft Sites
208,799
92
9.2
7.5%
ABC Television
171,359
71
20.9
2.7%
Undertone**
154,191
88
8.1
6.3%
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc.
**Indicates video ad network
+BrightRoll Video Network reported an internal tagging error that led to a potential undercounting of their videos.
Other notable findings from February 2011 include:
- The top video ad networks in terms of their potential reach of the total U.S. population were: Tremor Media at 46.3 percent, BrightRoll Video Network at 37.3 percent and Break Media at 36.8 percent.
- 82.5 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 5.1 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 12.4 percent of all videos viewed and 1.2 percent of all minutes spent viewing video online.
About comScore
comScore, Inc. (SCOR: 27.01 +0.62 +2.35%) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
Follow Us on Twitter
SOURCE comScore, Inc.
Saturday, March 19, 2011
ComScore Releases February 2011 U.S. Online Video Rankings #infdist
via dailymarkets.com
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment