Netflix Original Content Is Much More Than A Strategy Shift — It Could Shift An Industry

via techcrunch.com

I'm agreeing with MG Siegler here:

"...Netflix has confirmed that they intend to pay for House of Cards a new show being produced by David Fincher (yes, he of Fight Club, The Social Network, etc) and starring Kevin Spacey (yes, he of The Usual Suspects, American Beauty, etc). Netflix is not paying for the full production of it, but instead they’re paying for the first-rights access to air it. In other words, they get the first “window” to show it to viewers.

And while the company is saying that this isn’t a shift in strategy, it could end up being potentially much more than that.

Up until now, Netflix has not had content in this first window. Instead, they’ve focused on the second or third or even fourth window. That is, they’ve shown content after it’s in theaters or on television for its initial run. And sometimes they don’t get content until after it’s been in theaters and then on television for quite some time. This catalog of content has been the service’s bread and butter.

But with House of Cards, the game changes. For the first time, they’re going to get people signing up to Netflix to get first access to content...."

Read Siegler's full post on TechCrunch.com

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