Anthea Foyer Rocks SXSW!: SXSW Round-Up Day Four- Excerpt from Simon Staffans' blog

15 minutes of transmedia blast

So, first session was a short and intensive one, as Anthea Foyer held a talk on Transmedia – Formula for Success at the Future15 track of the SXSW (which is basically everyone talking getting 15 minutes to talk on their subject). Now, hats off to Anthea for this session, which from my point of view was the most condensed and to-the-point one so far.

So, as Anthea did put it, there are five aspects to creating a transmedia property:

• provide your audience with new and exciting ways to participate with your content (as an example, their own Time Tremors)
* create multiple points of entry, maximize audience exposure and uptake. And yeah, it really doesn't matter if the audience understands what transmedia is; it is enough if they are comfortable with the platforms used
* drive content and audience through a number of interconnected platforms and channels. An example would be Cisco's The Hunt
* create a momentum of audience participation that is both sustainable and far reaching. There might be audiences you had no idea of, but your audience will find them. And yeah, gone are the days of forcing the consumer to consume what you want them to. Just remember, be agile - let people come in and tell their stories.
* make sure you create meaningful content and a great story. When you're in the story, you don't care about platforms or tools as you're immersed.

A fast and furious take on transmedia, and perhaps the best 15 minutes I spent in Austin this first time I was here. I sincerely do like when people who have done something can come and talk about their experiences and their conclusions from that. Thank you Anthea.

via muchtoolong.blogspot.com

Posted via email from Siobhan O'Flynn's 1001 Tales