Bobos Out as the Crocus Class Shift to Personal Responsibility- Re:thinking Innovation - Forbes

by Haydn Shaughnessy

"...The new naturalism is marked by a hard nosed interpretation of events, shorn of easy dreams. New naturalists draw on the natural world of ecosystems to explain the institutional world around them. They see decay and decline as well as growth and they are at ease with negatives because decline of some form is ‘natural’. To the new naturalist ideas, institutions, companies and people decline decay and die. And that’s all right.

Do the new naturalists belong to the creative class? No. Richard Florida’s creative class is a demographic with a broadly based skill-set where the new naturalist has a distinct frame of mind.

For those in the crocus revolution however the objective is to sidestep institutional decline and to aim for personal betterment. They will ally with other revolutionaries to achieve that. Therefore the recession has led to an uptick in websites where people help each other to access bargains and deals (and that’s why Groupon has been such a hit) or to share rides or even to share their car or to cook a meal or to lease out a spare room or let backpackers take the couch...".

via blogs.forbes.com

Love this!

read the full article on Forbes.com

Posted via email from Siobhan O'Flynn's 1001 Tales