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via psfk.com
Excerpt from the site:
"i.object - For Young Women's Rights
Fusing Microsoft Tag’s capabilities with the hottest trends in fashion, the i. object clothing line will raise awareness of young women’s global fight against dehumanization and subjugation. Each article of clothing, ranging from bikinis to unisex t-shirts, is instantly recognizable as an i.object product, and coded with the wearer’s unique Microsoft Tag. i. object wearers are brand ambassadors, fundraisers, and agents for awareness, driven by the socially rewarding aspect of raising money for a good cause, which is supported with strong social media functionality and infographic-data that make their contributions tangible...."
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