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Excerpt from original article by Megan Garber:
"The Internet may run on love; thanks to Facebook, though, it also runs on like. Or, more specifically, on Like.
That’s made clear in a collection of research, released last night, that traces the Facebook effect when it comes to online news. Conducted by Yury Lifshits under the auspices of Yahoo Labs, the study traces three months’ worth of Facebook Like stats for over 100,000 stories at 45 large news sites, from The New York Times and the Guardian down to paidContent and Poynter. (The research takes advantage of the fact that Facebook allows anyone to collect the total number of Likes for any URL.)
The Like Log’s findings? In terms of overall popularity (total Likes), The New York Times is “the leader of social engagement,” with some 2.3 million Likes per month, 400 Likes for a median story, and 13 articles in the top 40 most-Liked overall. In terms of individual stories, the Wall Street Journal’s excerpt of Amy Chua’s (in)famous Battle Hymn of the Tiger Mother — Journal headline: “Why Chinese Moms Are Superior” — comes out on top, with 340,000 Likes..."
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