Marissa Mayer: 40% Of Google Maps Usage Is Mobile (And There Are 150 Million Mobile Users)

Mayer revealed that 40% of Google Maps usage is mobile. And Christmas and New Years day had mobile usage of Maps surpass the desktop — which is a first for Google products. Google Maps now has 150 million mobile users. To put that in context, Maps for mobile had 100 million users in August of last year.

Next, the local team showed off the current version of Google Maps, which uses vectors to render maps. Because these vectors take up 1/100 of the size of the old tile system, they can be cached, and can include 3D representations of buildings.

Next up: Google Maps Navigation, the GPS feature included on Android phones. Users drive 12 billion miles a year with Google Maps Navigation. Navigation recently launched a feature that automatically routes people around traffic — which is saving users a total of 2 years per day in time that would have been spent in traffic.

via techcrunch.com

Read the full article on TechCrunch.com

Posted via email from Siobhan O'Flynn's 1001 Tales