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For musical artists seeking to raise their profile, having a video that goes viral can telescope their career in a matter of weeks. Some bands, such as OK Go, have made a career out of creating viral videos — using them as leverage for live ticket sales and to generate sponsorship.
Wired.co.uk attended an event run by MusicTank last week entitled “It Started With a Click: How to Spawn a Viral Hit.” Chaired by MusicTank’s Keith Harris, a panel including Beggars Group’s head of digital marketing, David Emery; The Viral Factory’s strategy director, Matt Smith; PIAS Entertainment Group’s head of digital marketing, Darren Hemmings; Muzu TV’s European head of marketing, Rob Gotlieb; and filmmaker Dan Nixon discussed how best to ensure that your music video achieved viral success.
Here are five key pieces of advice from the event:
1. Have a strong creative idea
2. Make it as accessible as possible
3. Get influencer endorsement
4. Don’t assume a viral hit means download/CD sales
5. Offer your track as an accompaniment to someone else’s viral video
Read the Original Wired UK Article by Olivia Solon:
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