Excerpt via fastcodesign.com:
THE BRANCHING NARRATIVES OF INTERACTIVE BOOKS ARE LOGISTICAL NIGHTMARES. THAT IS, UNTIL ONE COMPANY RELEASED THIS FREE WRITING TOOL.
Who hasn’t, at least for a moment, thought a Choose Your Own Adventure book would be fun to write? It’s like making a game out of words. Branching narratives are a surprisingly natural approach to make books interactive. But they’re a logistical nightmare. Multiple storylines? Converging plots? How could you keep even a simple story straight?
A company called inkle appears to have figured it out. Recently, they released the impressive Frankenstein app and interactive novel, and while we weren’t so sure that rewriting Frankenstein was a win for literature, we were impressed by their flowing, option-fueled text interface....'