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Friday, July 20, 2012

Banksy. A brand voice rich in storytelling | Truly Deeply/Madly

Great Post from

'Your brand voice should never be ran­dom. It should com­mu­ni­cate pow­er­fully and coher­ently a brand posi­tion that is true to your brand’s DNA. Ban­sky as most of us have seen, is the mas­ter of rich sto­ry­telling. Chang­ing the mes­sag­ing of some­thing we are used to see­ing makes Banksy’s brand voice ever so cre­ative and powerful.
Bansky’s brand voice com­mu­ni­cates by;

– Util­is­ing the grey and life­less plain urban landscape,

– All his pieces are obser­va­tional urban instal­la­tions that you under­stand straight away,

– His work is a social com­men­tary, he is not telling the news, he encour­ages thought and discussion.

His jux­ta­po­si­tion of image and lan­guage has the abil­ity to con­vey whole new mean­ing and stir real emo­tion. He has the capac­ity to make some­thing very spe­cial out of what was before very ordinary....'

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