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Saturday, July 21, 2012

2011 Flashback!: Robert Pratten on Transmedia Storytelling & Conducttr| Mobilizedtv

By Robert Pratten. Monday, July 11th, 2011

'To fully realize the revenues of mobilized TV we need to create unique “story-experiences” that leverage the reach of TV and the personalization & interactivity of mobile.

Rather than fight or deny the audience’s split attention between TV show and simultaneous use of a second-screen – be it phone, tablet, laptop or whatever is to come next – networks would do best to commission shows that tell stories across both screens.

The key is to tell multi-platform stories: not repurposing B-roll content (that doesn’t create a compelling enough mobile value proposition) or churning out tedious encyclopedic character detail (let the fans create that) but by writing multi-layered stories with additional sub-plots and parallel plots intended specifically for mobile and to be enjoyed socially either at air time or later on demand....'

Posted via email from Siobhan O'Flynn's 1001 Tales

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