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People watch 2 billion videos a day on YouTube
The world's biggest video site wants to dominate every screen where content can be viewed and created.
YouTube is already a leader online and in mobile and has firmly set its sights on the living room.
The company charted its course during the launch of a new product called Leanback, described by some as web video for couch potatoes. It also unveiled upgrades for its mobile site which has over 100 million playbacks a day.
"You can start to break down the mental picture of 'these are the videos I watch on my computer, on my tv or on my phone,'" Hunter Walk, director of product management told BBC News.
"Now you just say 'these are the videos I watch and I watch them wherever I happen to be, or whoever I happen to be with'. We are going to have a world where people increasingly expect their content to be available to them on anything with a screen, whether that be a computer, a phone or a tv. That is the vision," said Mr Walk.
'Opportunity'
With 24 hours of video uploaded to the site every minute, YouTube is already the world's biggest video website. And with Leanback, YouTube is now vying for the attention of the user in the living room.
"This really is where the opportunity is biggest for YouTube right now," said Kuan Yong, senior product manager for Leanback....
Read more: http://news.bbc.co.uk/2/hi/technology/8799114.stm
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