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Exclusive: Facebook Will Announce 500 Million Users Next Week With “Facebook Stories” | Kara Swisher |
Facebook confirmed that it expects to announce its 500-millionth user next week, and will mark the occasion with new consumer marketing initiative called “Facebook Stories.”
Last week, BoomTown got wind of the effort–which will center on a variety of life stories from users about the impact of the social networking site on their lives–and asked Facebook about it.
The company said it was readying its launch for next week and put Randi Zuckerberg on the horn to tell me the story behind “Stories.”
“As we anticipated our 500-million milestone, and we wanted to find a different way to announce and celebrate it.” said Zuckerberg, who has spearheaded the site’s creation, in an interview this afternoon. “In the past, it’s been all about the numbers and milestones and we realized we had never taken the opportunity to celebrate users.”
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