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Excerpt:
"The numbers: our core space in Home got 4.5 million visits from around 620,000 players in 3 months. There were another 11 spaces that came and went during the course of the game. There were other numbers too: the Xi messageboards had 18 million views and tens of thousands of messages. There were hundreds of Xi-related videos on YouTube and a dozen or more wikis and fan sites. Anecdotally, some players said they’d gone from visiting Home maybe once a month to spending 40+ hours a week in there.
So a few lessons in learned:
1. Advertisers love these figures. But the thing is, the anecdotal ones carry more weight than you’d think – they become the headline that the ad man leads with when selling the concept. They maybe not have the rigour of online tracking, but they have emotional power. Like a good newspaper quote, they can really help demonstrate success."
Read more at Christy Dena's blog, You Suck at Transmedia:
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