WOW. Check these Numbers: The Old Spice Social Media Campaign

via mashable.com

The Manliest Man Takes Out Obama!

Excerpt:

By Brenna Erlich. July 15, 2010

one of the most popular viral campaigns in recent history — in which the Old Spice Guy made personalized videos for fans, randoms and prominent bloggers alike — has taken over the social media realm. But how popular was it really? Visible Measures has some nifty numbers for us.

First, here’s the basics:

Number of videos made: 180+
Number of video views: 5.9 million
Number of comments: 22,500
And that’s since Tuesday.

The campaign, which stars The Most Interesting Man in the World 2.0 Isaiah Mustafa, launched in February centered around the theme “The Man Your Man Could Smell Like.” The original ad attracted 19 million views to date across all platforms (not just the below YouTube clip)

Read & view more: http://mashable.com/2010/07/15/old-spice-stats/

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