Conspiracy for Good: transmedia storytelling goes live in London + Nokia X6 handsets

via futurebook.net

Excerpt:

"Conspiracy for Good is an enormous, well funded transmedia project (devised by Tim Kring - maker of the massively popular TV series 'Heroes'). It is being billed as a 'game changer' and from it publishers and their storytelling competitors could learn lessons about how stories can be told in the 21st century.

Conspiracy for Good is an ARG (Alternative Reality Game - http://bit.ly/9QzKs2), a text-heavy game-storytelling hybrid (see recent research 32% of UK population see themselves as gamers - http://bit.ly/cPKEcw) CFG creates a dramatically fictional experience using interactive theatre, video content, blog posts and participatory game."

more deets:

http://futurebook.net/content/conspiracy-good-transmedia-storytelling

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