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Excerpt:
By Tracy Boyer ⋅ 15 July 2010
Q) How do you drive innovation in your work?
A) Standing back is very important. Being extremely aware of what you and others have done in the past and then walking away from it and thinking laterally about the direction things are really heading. Once you see this heading, then you can innovate the future better – vs minor incremental adjustments to what is already there, align your compass and take a couple of big steps!
Q) What piece in your portfolio are you most proud of and why?
A) Even though at the time it is the bleeding edge technical ones that are most satisfying, getting over the barriers to actually get something delivered to users over a longer period it has been the ones that have had social significance. I devised, produced and headed up for example the BBC Musical Nomad project – in 1997 ahead of its time in that we were filming, recording and telling daily stories on the web, meetings with Shaman, Central Asian musicians, normal people and uploading them via a small satellite to the main BBC website. Most importantly for me was the feedback loop – receiving mails from around the world about what and where to go next on a daily basis. A tough project but one I feel we will see more and more of as the world becomes wireless, rich media connected.
In a similar realm I founded the build and in 2007 launched of one of the biggest branded areas in Second Life (The Pond, Telstra Islands) very stimulating in the first few weeks as I quickly found out the real challenges of managing and responding to a virtual community. As sole developer and having several thousands a day come into a space, it was satisfying doing rapid changes based on usage – that resonance and iteration became almost immediate and I learned a lot about how rewarded you can be from listening and instantly giving back to a community, especially a real time one like Second Life.
read more:
http://www.innovativeinteractivity.com/2010/07/15/innovative-individual-gary-...
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