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A Site That Went Viral and The Numbers Behind It
by Ilya Vedrashko | July 21st, 2010
It is an unfortunate but understandable reality that while we often marvel at digital projects that spread like wildfire across the web, we rarely get a chance to look at the numbers behind them. Between January and May, we built, launched and monitored Jerzify Yourself (warning: sound on autoplay) to get just such a glimpse into the dynamics of spreadable content.
This is going to be a long post, so if you are in a hurry, check the summary published in AdAge or scroll all the way down to the list of the most important things we’ve learned from this experiment.
The Setup
Jerzify Yourself was created in January a week after the first season finale of a certain MTV show that had attracted an audience of 4.8 million. The site, written in a few days in Flash, provides a familiar attraction of uploading one’s headshot onto a stylized body, and is packed with references recognizable by the show’s viewers. Or, in the much more lively words of Village Voice: ”The gist is Snooki-grade simple: upload a medium-sized jpg, scale the image to fit, choose your spraytan shade, pick your pose — and holy Freckles McGee, you’re magically recast as a human meatball.”...
read more: http://www.hhcc.com/blog/?p=2814
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