Making of Touching Stories: Director Geordie Stephens and "The Most Interesting Couple in Britain"

via fastcompany.com

Excerpt from a very interesting article re. the interactive design of "The Most Interesting Couple in Britain" :

"The Most Interesting Couple in Britain" opens like a typical British sitcom: A husband and wife sitting opposite each other at their kitchen table, enjoying a spot of tea, discussing the news of the day. But after the scene ends, the viewer has the ability to play it again with new information, for example, checking out what each character--including a dog--is actually thinking. The layered performances feel like a never-ending comedy sketch, almost Monty Python-esque. It somehow gets funnier and funnier every time.

Adding those diverging story lines, and the ability to control them, creates a more engaged audience, says Geordie Stephens, director for Tool of North America who worked for 12 years as an advertising creative at Crispin Porter + Bogusky. In this Touching Stories film, the viewer becomes active in retelling the story according to their mood or sense of humor, he says. "There's a whole notion of storytelling becoming more pliable and something that you can actually interact with and alter and change and be a part of so that it's more entertaining," he says."

Posted via email from Siobhan O'Flynn's 1001 Tales