Search This Blog

Tuesday, April 5, 2011

THQ, Random House Team Up For ‘Transmedia’ Games | GameLife

Media_httpwwwwiredcom_begif

From Wired.com:

"Videogame publisher THQ will work with book publisher Random House to create original intellectual properties, the companies said Monday.

Both publishers hope to create universes that can be expanded through transmedia storytelling, using multiple platforms to explore the same world and characters. They say they will first develop new IPs as “a collection of games and books,” then expand into other forms of media...."

Posted via email from Siobhan O'Flynn's 1001 Tales

No comments: