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From The Creator's Project article:
"...Promoted as the first ever “Facebook film,” Him, Her and Them uses Facebook as both a platform and model to create a social film that engages multiple users within a single friend network at once. It is a story of new love and violent confrontation told over seven parts and is a blend of live action, still photographs and voice over narration.
Although it’s casual, lightweight fare that isn’t attempting to replace the theater experience, it at least adapts film’s traditionally shared nature in a new way. By connecting to the film as one would any Facebook app, a story unfolds that intermittently asks viewers to invite their friends to participate in the experience with them. Viewers can comment and like photos to enhance the story being told. The story will change depending on who is currently engaged and how viewers choose to respond. The film doesn’t require viewer intervention, however, and can be viewed without inviting friends. It’s up to each individual how they choose to let it progress.
We caught up with Mike Knowlton of Murmurco, the company behind the film to answer some questions for us..."
visit The Creator's Project to read the full interview
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