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Description from mashable.com:
"The research and development department of The New York Times has recently been pondering the life cycle of the paper’s news stories in social media — specifically, on Twitter. Cascade is a project that visually represents what happens when readers tweet about articles.
Even now, however, Cascade is more than just a nifty data visualization. Some journalists think it also gives us new ways of to think about and optimize for sharing and engagement on the social web, especially since it helps identify the most influential sharers, the more shareable terms, and more.
Its creators write on the project’s website that Cascade “links browsing behavior on a site to sharing activity to construct a detailed picture of how information propagates through the social media space. While initially applied to New York Times stories and information, the tool and its underlying logic may be applied to any publisher or brand interested in understanding how its messages are shared.”
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