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From Wired.com:
What do you do after working for Apple, a company whose mission seems to be nothing less than disrupting entire industries? Easy. You start a company to create your own ding in the universe.
That’s the idea behind Push Pop Press, a digital creation tool designed to blow up the concept of the book. Frictionless self-publishing is a fertile new space, but this particular startup got a little help from former vice president Al Gore, whose exacting demands on an app version of his book Our Choice: A Plan to Solve the Climate Crisis gave this would-be company its first real boost.
Developed by former Apple employees Mike Matas and Kimon Tsinteris, Push Pop Press will be a publishing platform for authors, publishers and artists to turn their books into interactive iPad or iPhone apps — no programming skills required.
“The app is the richest form of storytelling,” Matas said. “[Push Pop Press] opens doors to telling a story with more photos, more videos and interactions....”
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