Posts
via fastcodesign.com
Excerpt:
"Design has become almost useless to mankind since so few people pursue single-mindedness as a foundational purpose, but would rather purposelessly chase multi-functionalism down a dark and long tunnel that may well lead to magazine covers, but to little else..."
Read the full article on fastcodesign.com
And this has caught on because of companies like Apple and Nike, which have earned their success through design. Steve Jobs does it right, famously saying, “Design is how it works, not how it looks,” but most firms copy his aesthetics and not his philosophy, applying design merely as marketing gloss in order to capture additional sales....
No comments:
Post a Comment