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From an Orange TV March 30, 2011 Press Release:
Interactive and multi-screen TV
Orange is presenting an iPhone application « Rendez-vous » that allows Orange TV customers to interact with TV programs while they are being broadcast. The app automatically recognizes the show viewers are watching and allows them to easily access a range of personalized content and interactive services, adapted to each show. Users can chat about the show with their friends via Facebook and change channel directly from their phone. This application will soon be available from the AppStore.
View the demonstration video at : www.orange-innovation.tv/rendez-vous
The Orange cinéma séries package now offers its Android application for mobiles and tablets, downloadable free from Android Market or from Orange’s App Shop. It allows Orange cinéma séries TV and mobile subscribers to download via WiFi a selection of recent films and unreleased series with voice-overs and subtitles, at no extra charge (the mobile subscribers also have access live to the 5 channels of Orange cinema series). Programs can be watched over one or several viewings, even when the viewer is not online, up to 30 days after their first broadcast on Orange cinéma séries.
Transmedia
Since 2009 Orange has been supporting a wide range of transmedia projects, new forms of storytelling adapted for broadcast over different media (TV, the web, mobiles, social networks, etc.) which invite the audience to interact with the story. Orange is presenting two new projects: Detective Avenue produced by Murmures Productions, and a transmedia project based on the release of a brand new film in May 2011.
Check out the video on Detective avenue : www.orange-innovation.tv/detective-avenue
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