Posts
Excerpt:
"On Wednesday, Cinemark Entertainment told the four studios it won't carry trailers, or put up signage, for any movie until the studio notifies it in writing whether the title will be part of the premium VOD offering down the road. Cinemark also could refuse to play a film.
"We are not here to market movies for DirecTV and VOD. We are demanding they tell us upfront what movies those are," Cinemark CEO Alan Stock told The Hollywood Reporter. "Our goal is to promote and advertise movies for their theatrical run."
Cinemark's stern warning came one day after Regal Entertainment told the four studios that it is slashing by half the number of all trailers it plays from them. Nor will it play a spot for any film that's slotted for premium VOD. The policy takes effect April 15.
Representatives from AMC Entertainment met with studios Wednesday to discuss the steps it plans on taking...."
cont.
"...Last week, director Todd Phillips spoke out against the premium VOD service when attending CinemaCon, the annual convention of theater owners. He was there as part of the Warner Bros. contingent, promoting his The Hangover Part II.
Phillips told theater owners he makes his films for the big screen, not for the small screen. Otherwise, he would be have been a television director.
Cameron also attended CinemaCon to discuss the future of digital cinema and give a demonstration on frame rates. He repeatedly told exhibitors that the theatrical experience can't be repeated in the home, particularly when it comes to digital 3D and new technologies....
No comments:
Post a Comment