New Video Bets that America's Audiences Want China's Blockbusters - indieWIRE

via indiewire.com

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"By Daniel Loria (Updated 16 hours, 5 minutes ago)

A scene from Feng Xiaogang's "Aftershock." The blockbuster film is part of the new distribution agreement between New Video and China Lion.
North American audiences have new access to Chinese blockbusters through New Video, which will be the exclusive distributor of China Lion titles across cable VOD, television, digital and DVD.

The first films in this partnership include Chinese box-office hit “Aftershock” and the Chinese remake of the 2000 Mel Gibson/Helent Hunt vehicle, “What Women Want.” Titles will be available to U.S. audiences after their respective day-and-date release in both territories.

This is the second North American partnership for China Lion, which recently made an exclusive arrangement with AMC to provide theatrical exhibition for up to 15 China Lion films per year. That deal calls for films to go out on at a minimum of 23 North American screens, in areas with large Chinese demographics. A number of these premieres are slated to be day-and-date releases with China...."

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