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"The installation features a series of 6 cameras concealed along the front of the screens which track and detect motor show attendees as they walk past. Via the camera data captured, the software can detect peoples face positioning and features in real time. The detection data is used by the software to then calculate what it “sees” and determine details of the show attendees such as gender, age and emotions such as happy, sad, etc. Based on this data the application delivers different messages to the show attendees including the “generation of dreams” in the form of motion graphic animations.
The resulting experience is both very compelling and highly intuitive; motor show attendees are greeted by a hummingbird, who detects their position and encourages them to smile – before leading them through the experience of generating their own dream on an enormous wall of 24 x 42″ plasma screens – 2.1 meters high x 5.5 meters wide..."
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