Posts
Excerpt:
"1. What’s the one big issue/law/attitude/restriction that you think is holding back the industry?
Please note that I’m coming at this from the transmedia perspective, and not a web-series perspective…but I’d have to say it’s measurability and defining that in terms of value (which means money). While we can track sign-ups and time spend on sites or numbers of users in a community, I feel like we’re still at the beginning of tracking how transmedia experiences translate into specific metrics. I think that’ll get us over the next hurdle, which is making people understand what we do. When I introduce myself as a transmedia producer, people have a ::BLINK:: ::BLINK:: moment, laugh politely and walk away. This is probably why I don’t get asked back to parties.
2. What industry buzzword do you never want to hear again?
I get only one? Webisode. Engagement. (Okay, that one kind of means something.) Social media guru. The last one makes me stabby (which is probably reason #2 I don’t get asked back to parties). Usually if you define yourself as a “guru” of something, you aren’t. Although I have noticed that some of these “gurus” do pretty well financially. But I’m still not going to define myself as transmedia guru. (Because I’m not.)"
read more on www.newteevee.com
No comments:
Post a Comment