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Excerpt:
"Let’s face it, content strategy traffics in spreadsheets. As we and our clients know, the rubber hits the road where the row meets the column. In our line of work, it just seems that the data points live for the familiar quadrants of the grid. But sometimes the traffic comes to a halt and a grid just won’t do. The music swells, the sentiment soars, and the data longs for a life outside the matrix. What does it want? — visualization."
read more: http://scattergather.razorfish.com/
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