Like the nuance shift! Logic+Emotion: Fire Your Marketing Manager & Hire A Community Manager.

Wednesday, August 11, 2010

By David Armano: Fire Your Marketing Manager & Hire A Community Manager.

Originally posted on Harvard Business Review.

Okay, maybe that’s going too far. I don’t really recommend firing your marketing manager. I do however believe that most companies will eventually need to hire or contract with a community manager, if they haven’t already. A recent BusinessWeek article called “Twitter Twitter Little Star,” describes social media as a booming industry which has caught the attention of corporations everywhere, and suggests the role of a “social media director” and what that person should do. I’d like to dig a bit deeper into why this core function is necessary to create what’s becoming known as social engagement. I’ll call the role the community manager.

Read more on David Armano's blog: Logic + Emotion

Posted via email from Siobhan O'Flynn's 1001 Tales