I like this post. I like this blog: i [love] marketing: 'Do we need a new definition of creativity?" Yes!

via anaandjelic.typepad.com

Excerpt:

Freelance strategist Ana Andjelica's post on 'Do we need a new definition of creativity?'

"Ok, let's fast-forward now to creativity of the digital world. Here, most creative stuff that people create are relationships, connections, and interactions (think 4Chan model, or Tumblr model, or Twitter, or what any startup is building right now, for example). They connect tools with behaviors, with geo-locations, and with objects. They create networks or systems, if you will. To be creative there, you need to be, well, strategic: you need to figure out who connects to whom, when and why, and to what result. Simply, you need to plan for a chain reaction.

So what happens next in this scenario? These networks then give way to a collective creativity to become visible for all to use it, build upon it, change it, and add to it. In the same way as the concept of "lone inventor" turned out to be a myth and the concept of "big idea" turned out to be hoax, the notion of "big name" in advertising may turn out to be a fake."

read more:

http://anaandjelic.typepad.com/i_love_marketing/

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