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Posted by Patrick Burgoyne, 13 August 2010
"Why do we like the things we like? How do our social, cultural and aesthetic values combine to prompt us to declare 'I like that?'
There are all kinds of factors that contribute to our liking of anything - whether it be a piece of music, art, a photograph, a film or a piece of graphic design. The culture we grew up in. The things our parents liked. Our level of education. Our class. Whether or not we are snobs. Our strength of character even - do you have the confidence to declare your liking of something that everyone else has derided? Even our honesty - how many of us pretend to 'like' something just because it is currently cool, or because it will make us seem more intelligent so to do?"
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