Geoffrey Nuval's notes are definitely worth reading in full on his blog - the headings covered are:
I. Identify and Address your Audience
II. Member profiles are very important
III. Types of Users in a Gamified System
IV. Random quotes heard that I felt important enough to write down…
V. On Building a Community
VI. Mechanics in a Gamified System (what AJK called: “metagames”)
VII. On Creating a Social Moment
VIII. Gamified System Monetization
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