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From the Tribeca site:
"Getting Your Marketing Hands Dirty
Building awareness is an essential aspect of any traditional or cross-platform project. In the article below, cross-posted from the Tribeca Film Festival's Future of Film Blog, Chris Thilk shares some thoughts on marketing.
If you follow to any extent the happenings out of Silicon Valley you'll see that the founders, investors and other key players in any number of start-ups are always hustling. They're on Twitter and Facebook talking the site/service/app/tool up, investing time in pitching influential media outlets and hitting as many parties and other events trying to make sure everyone knows what they're doing. They're doing so with a handful of potential outcomes in mind: They might be looking to make money through either selling paid versions or through ad sales. They might be hoping to attract a critical mass of users in the hopes of being acquired by a bigger existing company. Or they could genuinely think they have a great idea and just want as many people as possible to know about it.
This contrasts to a great extent with something I've heard more than once from independent filmmakers, which is that they're much too busy to be personally involved in the marketing of the movie they're planning, shooting or have already completed. There's no problem with attending festivals, of course, but writing a blog or something like that apparently will require more time than they have and is akin to asking them to dilute their art with tacky marketing. I'm generalizing of course but I've come across this sentiment enough times to worry that it's fairly widespread...."
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