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"The article below is cross-posted from the Tribeca Film Festival's Future of Film Blog.
Transmedia as a buzzword has taken on a life of its own beyond the film world, translating to mobile campaigns, television shows, advertising, and even books. Whether called transmedia, multi-platform, cross platform or just cross media, filmmakers from all genres no longer just make films. Aspiring filmmakers in the social documentary sphere are facing the prospect of a media campaign of overwhelming proportions. But innovative and passionate socially-minded individuals are taking chances and creating blueprints for future filmmakers. Social documentary projects are increasingly more than social and more than documentary.
The transmedia world as demonstrated by pioneer Lance Weiler can be daunting for the grassroots social documentarian. In the ultimate expression of an immersive storytelling experience, Weiler created an ongoing narrative beginning with film, and in its latest iteration, as a real time interactive gaming experience taking place in Park City. Through cell phones, audience members became active members of a Pandemic 1.0 population being tracked online.
Weiler’s genius is a sense of realism and interactivity that is echoed by bigger studio-backed films, such as 2012 and the now infamous website for The Institute for Human Continuity, which calls into question the ethics of realism.
Others are more obviously immersive than real, but with similar effects. Consider the evolution of the NBC series Heroes, which expanded storylines and created new characters exclusively online and with audience preference. The Heroes narrative also draws heavily from the storytelling techniques of comic books, and by design attempts to lure that audience into the television world. The show’s Facebook page also boasts over two million fans...."
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