Posts
Excerpt:
2011/03/02 | By Gunther Sonnenfeld |
"We’ve entered a new Renaissance period in business that has moved us past selling products and services for the sole benefit of the companies selling them.
With global economic parity looming, companies can no longer rely on themselves for the answers. They must co-create new value systems with their customers and other businesses not only to survive, but to grow. And stories – or the act of curating them – can provide amazing new opportunities for growth.
There are a host of companies that have built strong values and a strong “metastory” around their businesses, from more traditional brands like 3M, to the modern darlings of the technology boom, like TOMS or Zappos. Across this spectrum is a way of thinking that takes on organizational inefficiences and creates layers of transparency and authenticity that permeate all communications.
At the same time, more and more companies are taking on the complex problems of the world – from socio-economics, to trade, to education and government. The ability to directly address problems and provide solutions to complexity is the bedrock of storytelling in the 21st century...."
read the full post:
No comments:
Post a Comment