Super Cool Post & Gorgeous Visuals from Mirada: Rome- the Genesis of a Web-Based Art Form

via mirada.com

Excerpt from a long, delicious post!:

"In late February 2011, Mirada was called upon to provide the conceptual design, animation and technology development for Chris Milk's newest interactive music video experience with Danger Mouse. Mirada gathered with teams from Google Creative Labs and North Kingdom around a conference table in Mirada's Marina del Rey studio to hear @radical.media's Chris Milk describe his vision for a groundbreaking new project. The Director envisioned an interactive music video experience called "3 Dreams of Black" for the team of Danger Mouse and composer Daniele Luppi's Spaghetti Western-inspired concept album ROME featuring Jack White and Norah Jones.

The fact that Mirada was entrusted to drive the look, feel and behavior of all the 3D assets in this innovative project was incredibly exciting, and spoke to our core values and passions. The scope of the project was ambitious. Far beyond any traditional music video, this was to be a real time experience built entirely in WebGL, a technology so new it was only certified for release by Google one week prior...."

read the full post here:

http://www.mirada.com/rome.php

Posted via email from Siobhan O'Flynn's 1001 Tales