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Grazie to Transmedia Lab for a great informative post:
Par Ana Vasile et Olivier Godest • 12 May, 2011 • Catégorie: Study Case
"Faced with the evolution of uses and new media consumption habits, the music industry has to face similar problems to those seen in the audiovisual industry: unstable audiences, growing competition and pirating. However, new economic models and multiplatform projects are emerging: Jay Z, Gorillaz or Nine Inch Nails for example, are reinforcing their relationships with their audiences through storytelling.
New distribution models
The authors of record labels are faced with one main problem these days: the decreasing sales of material media (CD, DVD), which is directly linked to the digital explosion.
Even though it’s often brought up as producers’ number one fear, music only represents 2,9% of illegal downloads, as shown in this Ars Technica study. While most big producers are concentrating their efforts on fighting pirating with entities like the BPI in the UK, the Hadopi law in France or the RIAA in the US, new music development actors and economic development models are changing the playing field.
For example Spotify is a free music access provider that had 10 000 000 users last year with a service financed by advertizing. Since May 1st, Spotify’s policy has changed under pressure from record labels.
New Spotify Users will still be able to enjoy free service as it is offered now for the next 6 months. Afterwards, all the users of the free service will be able to listen to a song a maximum of 5 times, after this limit, the user will have to buy the song.
The number of listening hours will also be limited to 10 hours a month, a 50% decrease from last year. Spotify had to change its free policy under pressure from record producers who were denouncing an economic model that caused them losses. For example, Lemonde.fr criticized streaming based models by analyzing the distribution of money that comes from them and highlighting the fact that they hurt independent labels and artists..."
read the full post on their site.
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