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Original post from Peter Yared, vice president of apps at Webtrends.
"This is the first of two articles on likely changes to Twitter. This article focuses on changes to Twitter’s consumer-facing side and the second article focuses on Twitter monetization.
Twitter reportedly acquired TweetDeck today, and that’s likely to be the first of many changes. There is a broad consensus that Twitter had stalled out in terms of product innovation, which even creator Jack Dorsey noted upon his return to Twitter as head of product. With Dorsey’s return, we should expect more changes, and very quickly.
BusinessInsider recently suggested that Twitter only has 21 million active users, and a lot more people who read of those users’ tweets. While at first blush this number may look really bad, it is actually an indicator that Twitter has matured. Twitter is a microblogging platform, and has followed the same trajectory as blogs. At first, everyone blogged. Now only a few blogs really matter.
Consumers want Twitter to be their source of information. Lady Gaga on Facebook has 35 million fans, and on Twitter she has 10 million followers. The numbers don’t tell the whole story: The 10 million Twitter followers actually care what Lady Gaga has to say every day, while a large portion of the Lady Gaga Facebook fans simply added Lady Gaga to their profile as one of their musical preferences, which Facebook later automagically turned into becoming a fan of the Lady Gaga Facebook Page.
As Twitter becomes the go-to source of information for news, celebrities and more, it’s differentiated from Facebook, which is very focused on what your friends are posting. With this shift in mind, below are some features Twitter could quickly add via targeted acquisitions that could bring back the company’s mojo, scale users, and add multiple revenue streams."
Yared details the following:
1. Add a news view
2. Offer news streams for events and locations
3. Show photos, videos and other media inline
4. Inline comment threads
5. Improve search
6. More Twitter widgets for websites
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