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Excerpt from Jeff Bullas' original post:
"Is This The Future of Books?
This presentation at a TED talk by Mike Matas demonstrates the first full-length interactive book for the iPad (while at Apple, Mike Matas helped write the user interface for the iPhone and iPad. Now with Push Pop Press, he’s helping to rewrite the electronic book).
....Niche Books are Now a Profitable Venture
Books that were not worth publishing when distribution was expensive and markets
were local can be extremely profitable when digital distribution costs on the web approach zero and a niche in your city in the 100′s becomes a global market in the tens of thousands.
Bloggers with audiences and subscribers in the hundreds of thousands can take micro content (posts) and then edit and aggregate and produce macro content (books). No longer do you need to wait for a publisher to discover you and “pick you” to publish, you can curate, connect and lead you own tribe of fans, readers and viewers and wrangle your own audience. The social media aware author and blogger who understands the power and leverage of having 1,000′s of people ‘Follow’ you on Twitter and ‘Like’ you on Facebook can have a tribe of fans that can launch and promote their own book without waiting to be picked by a publisher.
Maybe a self published $9.99 Kindle or eBook that is a impulse purchase and sold to a potential digital global audience of billions as the world becomes increasingly connected on fixed and mobile devices is a good idea. Maybe a very profitable book can be sold for $2.99 if you sell it in the tens of thousands.
What do you think?"
read the full post on his blog:
http://www.jeffbullas.com/2011/05/13/is-this-the-future-of-books/
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